I am a Marketing Expert aiming to provide maximum benefit to people from the knowledge I have acquired from my professional experiences and international research about the shape-shifting face and dynamics of marketing.
I study different personalities of Brands and Styles of Marketing to raise awareness about them. Through seminars, lectures in universities, blogging, direct training or any opportunity that knocks my door, I aspire to awaken consciousness in the masses about Disruptive Communication; leading the marketers to their goals through deeper insight on the ongoing trends.
Attracted by the fast-paced changes in technology, I opted to get an IT degree from Staffordshire University in 2004 with Media and Web as the main focal points.
In the pursuit of doing so, I encountered numerous advertising intellectuals that ignited the spark of Marketing in me; leading me to the quest for success along the maze of Advertising, Digital Marketing and Branding challenges thirteen years ago.
Over the years, I have enjoyed multiple roles in the field of Digital/Advertising Account Management, Strategy and Media Management for various local and MNC brands such as Unilever Brands, Sanofi, NIB, HBL, Philip Morris, Pakistan State Oil and GSK.
I also have the privilege of working with leading Pakistani Advertising specialists and being a part of many successful National Brand Launches spanning across Digital and Conventional Activation Media. This enabled me to focus on various perceptions of Marketing that is necessary for writing authentic and objective reviews.
Other than being a Digital Advertising blob, tourism and photography feed my soul. Be it a new town, village or just a scenic landscape, the urge to capture the true essence of Pakistan and showcasing it drives me from mountains to the sea, from plains to heights and from city life to a peaceful shed.
Transmitting beneficial marketing tips and reviews, developing a positive image of our beloved country, traveling and capturing my various excursions on camera is what makes me wake up every morning and strive to be the best version of myself!